Partnership with Heineken will include live broadcasts, themed parties and special activities during the 2026 and 2027 seasons
By Krooze Editorial Team
MSC Cruises and Heineken have announced a new collaboration to bring the Formula 1 experience to the company’s ships. The program includes live race broadcasts, parties, competitions and themed activities during the 2026 and 2027 seasons.
The initiative debuted during the 2026 São Paulo Grand Prix, held from November 6 to 8. While the race took place at the Interlagos Autodrome, guests aboard MSC World America, sailing from Miami, enjoyed the activities on board.
Formula 1 gets special programming at sea
The experiences will take place on race weekends in venues such as sports bars, pool areas and other entertainment spaces on the ships.
In addition to MSC World America, some of the first activities took place aboard MSC Seascape, MSC Seashore, MSC Seaside and MSC World Europa. The program will expand to other ships throughout 2027.
“Together with Heineken and Formula 1, we are creating new experiences that bring the excitement of race weekends to the sea,” says Gianni Onorato, CEO of MSC Cruises.
Special can celebrates the partnership
The collaboration also includes a limited-edition Heineken can, created in partnership with MSC Cruises and Formula 1. The packaging features a race car and a ship side by side, in front of a coastal city, in the brand’s signature green.
The special edition is available at selected bars across the MSC Cruises fleet and in some duty-free stores in Brazil. The can will also be offered on MSC World Asia, which will begin its Mediterranean cruises on December 4, 2026.
MSC Cruises has been a global partner of Formula 1 since 2022, while Heineken has maintained its collaboration with the category since 2016. The two brands also have a long-standing business relationship, with the brewery’s products available on the company’s ships.
For more information, contact your travel agent!
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